A Whitepaper is a persuasive, authoritative, comprehensive, thorough, and reliable report about a particular product, service, technology, or methodology for current and prospective customers. It is an advanced problem-solving guide since it presents a particular issue and offers a solution.
Benefits of Whitepaper
1. Establish your expertise
2. Create goodwill
3. Reach decision-makers
4. Generate new leads
5. Benefit from high conversion rates
Tips for Writing Whitepaper
- Choose the right topic
- Define your audience
- Format your white paper
- Focus on the core value
- Be descriptive
- Be informative
- Be professional
- Keep it interesting
- Go for several drafts
Types of Whitepaper
- Technical White Paper
- Business Whitepaper
- Product Comparison White Paper
- Problem-Solving Whitepaper
- Thought Leadership White Paper
The Standard Format For Whitepaper
Create an Enticing Title
The title should show what your target audience will learn or what they want to learn.
Draft an Abstract
Please write a brief overview of the white paper to ensure readers get a relevant document as per their needs.
Write a Problem Statement
Specify the issue which will be addressed. Define the problem and place a context so that the reader can understand.
Background Information
Go detailed and technical when you discuss the problem and solution in the background information.
Provide a Solution
Present an improved approach that could work better than anything else.
Conclusion
Summarise the significant findings of the white paper in this section.
Reference
Include all the sources that you used to create this white paper. It adds credibility to your content and helps the reader research further.